How is SEO work done? The answer to the question may take long hours and days. The word SEO stands for Search engine optimization. SEO work on search engines consisting of approximately 250 criteria goes through a long process. The effects of these criteria on the ranking are different. You can do the SEO work individually, but with a professional help, you will meet these criteria in a shorter time. I will explain how professional and word-based SEO work is done in 2 stages. These stages are; consists of on-site optimization and off-site optimization. In order to be successful in the information we will explain below, your site must comply with these rules.

Professional SEO Analysis

Your site needs to be analyzed correctly before starting SEO. Do not forget to test the analysis of competitor, sector and keyword selection and analysis, the compatibility of your site, the analysis of external links (Backlink). What to consider when doing professional SEO analysis;

How to Do Site Optimization?

In-site optimization covers the part of the site that users and search engine bots will see. In order to get maximum efficiency in your in-site optimization work, the infrastructure of your site should be suitable for these requests. I want to tell you how your site will get index. There are pinging sites that perform index transactions for a fee and free of charge. However, the most accurate indexing method is natural. most used search engine Google search engine in Turkey, the tool Webmaster Tools “Fetch as Google” feature, you can ensure that your site or pages are indexed. If you regularly enter content, you can fetch Google bots on a regular basis by bringing it for a week. Your pages will be indexed regularly, as long as you regularly enter content and have no server-based problems. Previously, the tag was very important. Overused tags are no longer a problem for the site. Therefore, be careful not to use more than 2 – 3 labels. The tags you use will also increase your index number in search engines. If you have 404 pages indexed in search engines, you should identify them and report them. Incorrect pages decrease the value of your site and cause loss of visitors. Your robots.txt file must be loaded for your site to be scanned correctly and quickly. Thanks to the robots.txt file, you can specify which pages of your site you want indexed or not. You can find out if there is a robots.txt file on your site by typing The existence of this file shows that you are search engine friendly. DomainDomain is the most important element of your site and company. Domain is one of the big factors, especially if you are going to do word based SEO work. For example; You want to be on the first page of Alaçatı hotels, Alaçatı hotels, Alaçatı hotels. If your domain address is, you will get great advantage. Search engines like short domains more. By getting SSL for your domain address, you can make your site more reliable in the eyes of search engines. We can list the importance ranking of domain extensions for our country as follows.

.com (Globally a priority)
.com (the most prestigious extension to Turkey) (Effective due to its Tr extension)
Other TR extensions
Other extensions
Domain YaşıSEO the older a site to work on, the more SEO work will be efficient. A site to be SEOed must be active for at least 6 months. You can do SEO work on a newly opened site and put the site into spa. Site Map helps the search engines to see the latest changes on your site easily. Sitemaps should update automatically. If your sitemap doesn’t update automatically, you should update your sitemap every time you add a post. You can separate sitemaps by their category or type. Creating different sitemaps will benefit you. Canonical Url The same content on multiple pages is perceived as duplicate content by search engines. I recommend using Canonical Url, an SEO compatible tag to save your site from this situation. Canonical Url, which is used to prevent content and link based conflicts, can also be used as Rel Canonical, which stands out with its similarity to meta tags. If you want to learn more about Canonical, you can click here!

Breadcrumbs (Bread Crumbs)

Features It is a feature that e-commerce and multi-category sites should prefer. It provides a faster navigation of a site with sub-categories. Breadcrumbs provides convenience to the visitors coming to your site, as well as providing convenience to the search engine boots Example: Home> Real Estate> Housing> Sale> Residence

Broken Link Links

For search engines, links from other sites to your site perceive it as your reference. While there is an increase in the ranking due to these reference links, these links may be removed or links that harm your site. For this reason, you should identify the links given for your site and report harmful and removed links to the search engine. You can access these sites from the “Links to Your Site” area on the Webmaster Tools panel.

Mobile Theme

With the increasing use of mobile phones in recent years, search engines have increased the values ​​of mobile theme compatible sites in order to serve their users better. The update Google will make for mobile sites on April 021, 2015 is an indication of this. Starting in April, there will be big differences from mobile and desktop rankings. Sites without a mobile site will fall to the back in search engine rankings.

Page Speed

Site speed or page speed is not a factor that directly affects SEO work. However, mobile rankings will be an influential factor soon. Returning to the present time, slow speed of the site will cause the users coming to your site to leave your site immediately or spend a little time. This situation will cause you to decrease in the rankings over time. Do not forget to check the speed of your site before starting SEO work. To improve your site speed:


The subject of design is actually a very long issue, but I will talk about the priority for you. The design of your site should be coded according to the latest technology. You can always make a difference with a site created with Web 2.0, the last favorite of search engines. Search engines consider some old codes to be harmful, so be careful that old codes are not used on your site. The table, schema, effects on your site should be coded with CSS instead of Javascript. Because search engine bots do not detect Javascript codes and include them in the index. Therefore, be careful to code the private areas on your site with Css. Check that your design meets W3C standards so browsers can open sites seamlessly while running.

Internal Links

It is recommended to use 60 – 120 internal connections throughout the site. But this advice is required for intermediate sites. Large-scale sites such as e-commerce, news sites, blog sites are not included in this criterion.

H Tags

It is one of the biggest factors for SEO. It is used to create the title structure on the site. It continues as h1, h2, h3, h4,…. H Tags must be used on every page of the site. There are rules to be considered when using these labels. The main title should always start with the h1 tag. It should continue as h2, h3,… in the subtitles. Titles and content should be properly created without breaking the queue.

Title (Title)

You should use keywords that have a search volume that summarizes your title, which is one of the major factors in reaching your end user site. Word based SEO is one of the biggest factors of opening up. If you want to get hits from search engines, you need to use the right target words. Think of yourself as a visitor to the site or content you prepared “What search terms would you find using?” Don’t forget to say. Let me tell you, the title length should consist of 50 – 60 characters. Longer titles are displayed in search engines as “Social Media Consultancy | Social Media Service | Crm M… .. ”.

Description (Description)

The description text, which is one of the major factors of SEO work, should consist of 140 – 160 characters. This description text acts as a short text describing your page. Do not forget to pass your keyword and its derivatives from word-based SEO work. However, when adding words, make sure that the sentence flow is not distorted.


The content used in the site, the text should be long and informative. The reader should not leave the site while reading the text. So long content should keep the reader on the site. SEO compatible article comes into play here. The keywords and derivatives that describe your content should be determined and added to the site correctly. The content added to your site must consist of at least 300 words. Highlight important parts with different text types such as bold and italic. Include paragraphs and subheadings that make it easier to read.

Keyword Density

Identify the main keywords of your site or company site and create your content so that it does not go beyond these keywords. The density of the keywords in your content helps search engines understand what your site is about. Keyword density should be 4% to 5% based on the length of the content.

Visual Sub-Tags

Do not forget to add subtags and descriptions to the images in order to get higher ranking in the visual parts of the search engines and to shoot hits from there.

How To Optimize Off Site?

Off site SEO work, which is the most important part of SEO work, constitutes 60% of the work. With offsite SEO work, your efficiency will be shortened. The basis of this study consists of backlink study.

SEO Backlink Relationship

One of the biggest mistakes when doing backlinks is getting more links. Getting more links will harm your site more than good. The important thing is that you should check that there are quality sites from sites related to your industry and these sites, and take them regularly. If there are no visitors to your site from the links you get, the link you get will not be of great benefit. So you can understand how the site is a quality or authoritative site. First of all, the content of the site should be updated regularly. You can check visitor hits and world rankings using paid and free tools. You can choose News registered sites that Google considers valuable within itself.

Text Link Study

Text links are the most widely used link study. It allows you to define your title while highlighting your target words. Text link study plays the biggest role in word-based SEO work. The biggest thing we should pay attention to is to make maximum 3 link outs from an article in this study. Excessive link output can cause you to enter spa. Let’s talk about the types of links that you can get in the text link study.

Promotional Articles

The promotional articles received are text ads. Never forget that the main purpose is to promote your service and your site, you can get the promotional articles from your industry or linked sites, news registered news sites, personal blogs.

Blog Promotion

Blogspot, WordPress and Tumblr, especially on blog sites, you can open special blog pages and add articles related to your industry and add your site links. You can provide diversity only by adding publicity and site link from places you think are of high quality and mass.

Dictionary Promotions

It is one of the areas where the audience is high like forums. You can make promotions in dictionaries with high quality mass without showing direct advertisement.

Video Works

You can add videos related to your industry on video sites, especially Youtube, Vimeo and Dailymotion, and add site links in the promotional sections.

Question – Answer Sites

You can help users by asking questions about your industry on the question and answer sites and by providing a link to the pages you host.

Social media

The posts made on social media accounts take index as a permanent link type. This type is not much different from the promotional articles. If the first line of your explanation is the title continuation, they take the index as the explanation. It is a method that you should definitely use in link diversity. Take care to actively take part in many social platforms. On the other hand, it is the easiest hit source. Some search engines, especially Google ™, record visitors’ internet surfing as cookies to increase advertising efficiency. These cookies have started to affect the rankings recently. Sites registered in the cookie can be ranked higher so that users can reach the results they are looking for faster.

Image Link

It is the type of work that you will get the fastest efficiency. In other words, banner links are the type of work that you can get the fastest results with the right optimization. While receiving banner links, you should examine the quality, authority and number of visitors of the site. Using the title in the link added to the image, you should definitely add your keyword as the title to the target link. Especially after completing the technical and on-site SEO works, off-site SEO work should not be started. I recommend you to do your work systematically and regularly.

We have explained the most basic factors in SEO studies in a simple language, all of the works to be done are in an interconnected operating system. Especially after completing the technical and on-site SEO works, off-site SEO work should not be started. I recommend you to do your work systematically and regularly.


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