YouTube is the second largest search engine in the world. But more importantly, it is Google’s parent company. 8 of the 10 video search results displayed are YouTube videos. Every visit to Youtube, which is visited 22 billion times a month, reaches an average of 40 minutes per month, but according to the data announced by YouTube, 400 hours of video uploads occur every minute worldwide. You are aware that the platform is constantly growing as the video loads every minute. Youtube started to become a video sea day by day. So how will you prevent getting lost in this sea?
Optimizing for search using the best video Seo apps will make you advantageous. You can create your Youtube Seo strategy with a few solid tips.
You should know the basics of search engine optimization for YouTube videos, including the keywords in the titles, descriptions and tags. Since search engines can only crawl text, you should make the most of the text portion of your video. That’s why having a correct and descriptive text script under the video is very valuable for YouTube SEO.
You may be interested in: How to Use YouTube for Companies Corporate YouTube Channel Management
How YouTube Search Works
The biggest benefit of uploading your videos to YouTube is Google’s indexing immediately. There is no waiting time for robots to scan your videos. Well-optimized content will ensure your YouTube videos are found in search engines.
If Google can’t understand what your content is about, the video can’t go viral. And since search engine bots cannot watch videos, they rely on accompanying text data to index them properly.
The main text that will explain a video is, of course, its name. In addition, descriptions and labels should be used.
Now, we will explain the 10 secrets of maximizing views on YouTube and maximizing your video search queue.
Add Correct Subtitles on YouTube
YouTube now copies your videos automatically. Google rewards useful search results and penalizes spam. By choosing or using the wrong titles, you run the risk of being tagged as spam and losing search order for your YouTube channel.
To combat harmful effects in the area of YouTube SEO, you should use the right titles for your YouTube videos. In order for Google to crawl and rank your content, and be able to get you on top of searches, it will need to be filled with relevant keywords that show what your video is about. As mentioned earlier, search engines can scan text, not images or sound. With this in mind, you should have a subtitle clearly below your video that contains what you describe in your video. According to researches, videos with subtitles are ranked for high search, since search engines can scan subtitle text.
Add Transcript to Your Video Description.
Video description is the best option for viewing your transcript on YouTube. The description field is prepared to fit “4,850 characters” including spaces. This is usually sufficient to fit a transcript for a dialog-intensive 10-minute video. Video description is an important point for search engines to crawl your video.
Many brands are promoting incredibly with videos, but many marketers do not understand that transcripts can do much more. After a video is copied, you can consider getting this transcription and increasing SEO by creating useful, shareable content. Some uses of video transcripts:
- White papers
- Information tables
- Website copy
In short, make the content of your video with your marketing shortcut, transcript!
Use Multiple Multilingual Subtitles
Subtitles in other languages will expand your audience even more, as English subtitles will make your videos available to more viewers. Foreign language subtitles allow you to watch your videos in a pleasant way for viewers of international and non-native English speakers. Doing a YouTube Seo study can provide tremendous advantages as you have a higher ranking than non-English keywords. What you need to pay attention to is; is to make your subtitle translations correctly.
Write an Optimized Title, Description and Tags
Your video title should match the words users enter in search engines to find your content. Users reach your video, whatever your target audience writes to the search engine? Think about this. And name your video accordingly.
For example; If you post videos about make-up education, be sure to optimize the title, descriptions and tags for the phrase “make-up education”.
Use YouTube’s free video analysis tool. You can use the most effective keywords for your target audience. Look for keyword versions with less competition so you can stand out from the crowd.
You can also use Google Trends and Google Adwords Keyword Planner to get an idea of which phrases are popular in search queries, or how less popular they are.
Once you’ve selected your keywords, naturally include them in the following fields:
Title: Created in accordance with 100 characters, cut with 66 characters. Use attractive language to encourage a click: “how to”, “advice”, “tips” or numbered lists can help. For example: “7 Tips to Increase Your Search Rank on Youtube”
Tags: Fits 120 characters. Use double quotes (“) to enclose expressions so your video exactly matches the long tail keyword phrase. For example: Instead of tagging your video as “makeup” and “training,” tag it as “makeup training.” Think like a user and always add tags in order of importance.
Finally, use the terms honest and related to your video. Trying to engage in interesting topics that are not related to your video content will only lead you to a negative conclusion later.
Use Your Target Keyword In Your Video
Your targeted keyword; it should appear in the title, description, tags, and in your transcript. YouTube uses your transcript and titles to sort your video accordingly. An easy strategy to find a keyword for your video is to use YouTube’s Search Suggestion. Type a word or word in the search bar and see YouTube’s suggestions. It will help you. These are terms people search for. To check if you have a good keyword, search YouTube and see how many “about results” are produced. A good keyword has low competitiveness.