Video marketing turns into a digital marketing imperative. People enjoy watching videos and videos can help you sell more products or services. A study by Cisco in 2016 predicts that by 2020 the video will generate more than 80 percent of all consumer internet traffic. In this article, we enlighten you about Youtube optimization.
Youtube is actually a search engine for videos. It also uses a versatile sorting algorithm to serve content to viewers. Uploading new videos is extremely important to rank higher in the YouTube search engine. Newly added videos are also taken into account by YouTube while video rankings are made. “Watch Time” is a very important ranking factor. YouTube wants to highlight videos that viewers will find entertaining. Therefore, users’ participation helps the algorithm to identify such videos.
The video should be optimized in the first 48 to 72 hours. This is critical to the success of the video and the ranking of the video. Optimized videos rank high when users search for the topic of the video.
The Importance of Using Metadata in the Youtube Optimization Process
It contains information about the video, such as metadata (data-metadata about data), title, description, tags, and comments, according to YouTube. Metadata helps your video stand out and is found by the algorithm. For this reason, creators should try to optimize metadata to maximize visibility.
Here are some tips for creating effective metadata that can help find your videos:
The first tip is the best time to optimize your video and get more images before the video is saved. Everything becomes easier for you when you have ideas about what your competitors are doing (the type of videos they produce, how interesting they are, the number of views, what metadata they use, etc.). You can create a video for both better content and better optimization for YouTube’s algorithm.
YouTube Tags: Keyword Research
When doing keyword research for YouTube optimization, YouTube is the best place for keywords that will bring viewership to your video. But feel free to use different keyword research tools (Google Search Console, Moz etc.). YouTube allows you to add “tags” to help categorize by keyword, but limits the number of tags you will add. It is necessary to search for multiword, long-tail keywords related to the subject of your video. You should also use single-word tags and broad-term tags (broad-term tags) that relate to the more general subject matter of your video.
Some examples of labels about the video “What should we pay attention to when buying shoes”:
- What should we pay attention to when buying shoes
- Tips for buying shoes
- Choosing the best shoes
Single-Word Tags (Single-Word Tags)
- while Buying
- How to
- We must
Broad Term Tags
- To be careful
Looking at top YouTube videos that directly compete with your video is also a way to get tag ideas. However, YouTube hides video tags. This makes it difficult for you to observe your competitors and find their keywords / tags. However, there are tools that allow you to learn about your competitors and show the tags they use to rank their videos. (VidIQ and TubeBuddy)
When planning your YouTube keywords strategy, it is necessary to create 10 to 20 single-word tags to rank. Remember, add the most important keyword phrases before YouTube limits the number of tags you can add, and then use multiple word tags. If you have space left, you can add single word tags and broad term tags.
By applying a metadata strategy, you can increase the chances of your videos showing up in YouTube’s search results. Also, since the video market will continue to grow, it is a good way to start learning YouTube’s ranking algorithm today, to maximize your videos and video marketing initiative.